Walk and Feel Helsinki
Shi Jiaqi   Apr 28.2016

Introduction

Walk and Feel Helsinki from Forum Virium Helsinki on Vimeo.In summer 2011, a new guiding concept for cruise tourists was piloted in Hernesaari, Helsinki. A guided route was built from the harbor to the city center. What made the route special, were the digital tags attached to the signposts - they allowed people to access mobile services. The purpose was to attract cruise passengers to get acquainted with the city of Helsinki.

The guided path was ready during summer 2011. It ran through Telakkakatu and Bulevardi to Erottaja and take around thirty minutes to walk through. Both larger boards and smaller sign plates marked the way.

Reason to Be Selected

A Mobile Interface to the City

On the guided route, Forum Virium Helsinki ran a pilot project to test a new kind of city interface. Signs were equipped with NFC tags and 2D barcodes, through which visitors received information about points of interest along the way. The service could be accessed by mobile phone, either with a mobile browser or a free application.

Highlights:

In a wider context, the project was an experiment of how digital identifiers (RFID, NFC) and digital tourist services could be conveniently combined in the city. Expanding the actual physical space with virtual services diversifies the way the surrounding city is experienced.

Details

Part of an EU Funded Project

The Walk and Feel Helsinki pilot was coordinated by Forum Virium Helsinki. It was realized in collaboration with the City of Helsinki Public Works Department, Tourist & Convention Bureau and Economic and Planning Center. The mobile services were produced by Bonwal, Whatamap and Adfore. The tags used in the signposts were designed by BOTH.

The pilot was launched in summer 2011. It was part of the EU-funded Smart Urban Spaces project, which ended in 2012.

Further information

Development Director Pekka Koponen

Tel. +358 40 5017114

pekka.koponen(at)forumvirium.fi

 



Lat: 60.164
Lng: 25.0403
Type:
Region: Europe
Scale: District
Field: Civilian
City: Helsinki